Helping you flourish since 1991

About me

I’m Julie Hurst — positive psychologist, coach, and trainer with over 20 years’ experience helping people and organisations thrive.

I’ve spent my career turning insights from psychology into practical, engaging training that helps people do hard things well — whether that’s leading teams, navigating change, supporting wellbeing, or staying grounded under pressure. My work blends science with humanity, and I’m known for making complex ideas feel clear, useful, and often unexpectedly funny.

I’ve worked with the NHS, school leaders, national charities, and major corporations — helping people build resilience, lead with confidence, and create working cultures where everyone can flourish and perform at their best. I’m also the designer of Everyday Magic, a BPS-approved whole-school training programme grounded in Positive Psychology and used by a growing network of schools.

At heart, I believe in people: their potential, their courage, and their capacity to grow. My role is to give them tools that make that growth possible — and to do it in a way that feels energising, real, and built to last.